Landing page design · 1337 Solutions

Elsewhen

A responsive landing page for Elsewhen, a new productivity app built around a simple idea: you don’t have to do everything, you just need room for what matters. I worked on it from start to finish, from reading the brief to a clickable prototype and the handoff to developers.

My role: Junior web designer — direction, wireframes, UI, prototype & handoff
Company: 1337 Solutions, Sofia
Scope & tools: Desktop 1440 · Mobile 390 — Figma
When: 2024

The Elsewhen Today screen on a phone, sitting on the sage and peach day arc, with a break reminder card

Case study Project description Challenge, approach, visual system and the key sections. Watch Walkthrough The page on desktop and mobile, side by side.

Case study

13 slides

Title slide: Designing the landing page for Elsewhen, an app for calmer days — company, role, project type, industry, tools and scope.

The hero composition: the Today screen sitting on the day arc, with a gentle break reminder.

Overview: a landing page for a productivity app built around one idea — you don’t have to do everything, you just need room for what matters.

The challenge: a productivity app without the pressure, for people aged 23–35 who have tried plenty of planners.

My contribution: what I did, from brief to handoff.

Design approach: the concept of a well-planned day, inspired by independent print magazines.

Process: agreeing on direction before the details, and how the page is ordered.

Visual system: a quiet palette set like a magazine, where sage means structure and peach means rest.

Key sections: from overwhelmed to in control — too many priorities, constant distractions, no room to pause.

Product preview: your day at a glance, showing the five parts the brief asked for.

The philosophy section: progress doesn’t have to be loud.

Responsive and interaction: designed for mobile from the start, with the waitlist always one tap away.

Outcome and reflection: what I delivered and learned.

Client identity and selected project details are anonymised, in line with company guidelines.