Website redesign · 2025 — 2026

Orco

Orco has been making mustard in Italy since 1911. The brief was to redesign its website: a fresher look and feel, clearer visuals and a better overall experience, while staying true to everything Orco already stands for. I worked mostly on the research, ideation, early concept and illustration.

My role: Research, ideation, early concept & illustration
Brief: Redesign Orco’s website for every generation, from loyal customers to new audiences
When: 2025 — 2026
Live site: orco.it ↗

Case study Project description Brief, pillars, visual language and the designs. Live preview Visit orco.it The real website, right here — scroll and click around.

Case study

13 slides

The brief: redesign Orco’s website to modernise its look and feel, visual clarity and overall user experience while staying aligned with its identity.

What we aim for: honour Orco’s traditions while showcasing its products, a new creative direction, and connecting with every generation, partners and new audiences.

Our pillars: the history, the building, the molazza, the mustard and the blueprint.

Product: technology, tradition, history, beliefs and values.

Visual language: Paytone One and Roboto Mono, a palette of red, cream, green, olive and mustard, and reference imagery.

Architecture: home page “The legendary mustard”, about “The recipe of Orco”, products “The product range”.

Mobile design “Meet with the legendary mustard” on a green ORCO pattern.

The same mobile design on a cream ORCO pattern.

Three posters: Meet with the legendary mustard; Tiny chambers filled with promise; The millstones that set the rhythm.

Desktop home page: Meet with the legendary mustard.